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Project Marketing Budget Allocations for Smaller Developments

I wanted to discuss some of the key marketing budget options for smaller projects over the next couple of weeks. All budgets are formed within the project’s gross realisation (GR) …
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Generational Make Over

Generational change and the varied housing needs each generation encounters are the big-ticket challenges for the housing industry and project marketing needs to work within this matrix.

The intention is …
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Families Split

As the statistics show changed housing needs will also come about if a family is broken up because of divorce. As a social reality divorce can and does cause big …
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Dad And Mum Leave Home

This is a continuation of my posts on the topic of family formation as I contemplate the implications of families getting older, breaking-up and generational shifts. All very big topics …
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The Kids Leave Home

Sooner or later almost all children will leave the family home and this truth is one of the biggest drivers of demand in the housing market. While it is a …
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Work Takes More Time

Australia’s reputation as a relaxed easy-going place where, taking care of things tomorrow, was always soon enough, has long ago vanished. Now Australia is among the most hard-working places in …
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