Securing Early Pre-Sales – The Standard

Over the past few weeks I have discussed how selling off-the-plan aimed at securing pre-sales is today key element of project marketing. In fact pre-sales are now very common and …
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The critical role of pre-sales and ROI campaigns – Part 2

Off-the-plan sales

Pre-sales will always involve selling off-the-plan and at times well ahead of any construction, years ahead in some cases. While there are some very select and limited markets …
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Marketing technology leaps ahead … and much more to come

By any observation over the past few years we have all seen the strong and increasing tie between project marketing and the use of technology. Websites, Google, CGIs, virtual tours, …
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Make My City Work – Your Invitation to Join the Campaign

Depending upon where you live over the weekend you may well have seen some good or not so good news about the ranking of your city in the survey My …
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The critical role of pre-sales and ROI campaigns – Part 1

After a few weeks looking at the role of sales and marketing suites, I an now going to spend a few weeks discussing the role of pre-sales and how various …
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Land sales surge points to stronger market

Land sales are frequently seen as a vote of confidence in an area, because it is generally accepted that buyers are demonstrating their faith in a particular market. Firstly by …
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