Brochures – can you judge a project by its cover?

This is a new topic and along with other areas like advertising, signboards and displays is a foundation of activity. I think it’s an area we would all be very …
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Residential Research & Forecast First Half 2012

If you’re looking for a precise overview of current forecasts for Residential Communities in Canberra, Melbourne, South East Queensland and Sydney then be sure to check the First Half 2012 …
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How to use (and not use) the Marketing Suite

As possibly the single biggest item of investment and the one element that has the potential for a big impact on consumers, how the marketing suite is used is as …
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Getting a tick for the buyer’s experience

As I continue to examine the role of sales and display centres it’s time to look more closely at how the buyer’s experience and content work together.

I think …
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Interest rate moves by banks – the wash up is no surprise

In early January I suggested, with no great leap of faith, that a move by the major banks to decouple their interest rates away from levels set by the Reserve …
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Key factors for planning sales and display centres

Having spent some time talking about the key role that any sales and display centres has in the sales path of a project and how these centres can enhance the …
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