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Key factors for planning sales and display centres

Having spent some time talking about the key role that any sales and display centres has in the sales path of a project and how these centres can enhance the …
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Sales & display centres should work to local conditions

Both the ‘touch and tug’ elements (as discussed in previous posts) are now well represented in many successful display centre designs and layouts. The balance between the two will always …
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The Design Challange

These comments on some of the design challenges for apartment architects and developers were somewhat seeded by a recent article (that I read in the Sydney Morning Herald) concerning …
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Ownership Trends Keep Falling

Despite Australia’s relative economic strength home ownership continues to fall. This change is a very basic change in demographics and needs to be a key aspect in how marketing is …
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Beyond the click we have the display and sales centre

Out of almost any marketing budget the sales and display centre will normally account for between 40% and 50% of the total marketing budget. This figure would include the display …
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Sales Office & Display Suites

A great opportunity, a marketing foundation and challenge.

Because of the essential role that the sales office and display suite plays in the marketing of apartments, it is a theme …
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