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Marketing

Incentives in the Property Market
6 months ago

Incentives in the Property Market

While the goal of homeownership remains almost universal, the role of incentives for home buyers, be they government funded or via incentives from developers, being promoted to the market are …
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Big Data & Property
7 months ago

Big Data & Property

Big data appears to be one of those current on trend topics that’s almost impossible not to engage. By definition, what is big data? The term ‘big data’ is relatively …
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Buying a House in 1991 – Fast Forward to 2017
1 year ago

Buying a House in 1991 – Fast Forward to 2017

Following two recent posts looking at house-hunting circa 1991, lets fast forward to 2017. In 1991 some home loan interest rates peaked around 17%, today we’re sitting much lower at …
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Is Off the Plan Finance any Different to Existing Homes?
2 years ago

Is Off the Plan Finance any Different to Existing Homes?

 

When buying off the plan always plan ahead to get the best finance options

Buying an apartment off the plan (OTP) as a home or for an investment remains …
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The Use of Virtual Technology

Marketing tools are constantly changing and for me working in the project marketing space this is an exciting part of our industry. The internet and email marketing have had a …
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Email an Essential Project Marketing Driver

Email an Essential Project Marketing Driver

During last week as I was reading about the election mess unfolding for our Canberra based politicians I came across quite a few comments …
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Personal Brands In Real Estate

Over the years I have seen lots of research that points to the importance and quality of the professional relationship that needs to exist between real estate salespeople and the …
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Off The Plan Marketing Not a Lottery

Currently there seems to be the idea around with certain property market commentators that the desirability of marketing new apartment projects off the plan (OTP) is, for buyers and developers …
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Marketing Priorities As Markets Shift

Residential property markets are always dynamic and right now we are seeing just how dynamic, as sentiment can move from one of almost boundless opportunity to a far more cautious, …
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Property Marketing & The Internet – Part 2

In part one of this topic it was easy to show that Australian’s are big Internet users, that’s a well-established fact. All aspects of digital media are also essential tools …
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