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Marketing

Buying a House in 1991 – Fast Forward to 2017
3 months ago

Buying a House in 1991 – Fast Forward to 2017

Following two recent posts looking at house-hunting circa 1991, lets fast forward to 2017. In 1991 some home loan interest rates peaked around 17%, today we’re sitting much lower at …
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Is Off the Plan Finance any Different to Existing Homes?
11 months ago

Is Off the Plan Finance any Different to Existing Homes?

 

When buying off the plan always plan ahead to get the best finance options

Buying an apartment off the plan (OTP) as a home or for an investment remains …
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The Use of Virtual Technology

Marketing tools are constantly changing and for me working in the project marketing space this is an exciting part of our industry. The internet and email marketing have had a …
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Email an Essential Project Marketing Driver

Email an Essential Project Marketing Driver

During last week as I was reading about the election mess unfolding for our Canberra based politicians I came across quite a few comments …
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Personal Brands In Real Estate

Over the years I have seen lots of research that points to the importance and quality of the professional relationship that needs to exist between real estate salespeople and the …
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Off The Plan Marketing Not a Lottery

Currently there seems to be the idea around with certain property market commentators that the desirability of marketing new apartment projects off the plan (OTP) is, for buyers and developers …
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Marketing Priorities As Markets Shift

Residential property markets are always dynamic and right now we are seeing just how dynamic, as sentiment can move from one of almost boundless opportunity to a far more cautious, …
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Property Marketing & The Internet – Part 2

In part one of this topic it was easy to show that Australian’s are big Internet users, that’s a well-established fact. All aspects of digital media are also essential tools …
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The Role of Brands – In Marketing Projects

Given the impact of technology on our everyday life it’s not surprising that any list of the world’s top brands is tech dominated. If you own a smartphone you might …
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What Makes A Good Apartment

Apartment living is popular and apartments are also sought after investments and today the location, price range and style of apartment you can buy is varied. And so I found …
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