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Marketing

The Role of Brands – In Marketing Projects

Given the impact of technology on our everyday life it’s not surprising that any list of the world’s top brands is tech dominated. If you own a smartphone you might …
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What Makes A Good Apartment

Apartment living is popular and apartments are also sought after investments and today the location, price range and style of apartment you can buy is varied. And so I found …
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Why Buyers Rush Off The Plan Marketing

In a little over 5 years two aspects of real estate marketing have been transformed; the popularity of auctions in the private treaty market and the maturing of marketing new …
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What Makes Great Foundations

In today’s market what makes the great foundations for an exceptional residential development? And while there are an array of possible ways to benchmark and answer this question that may …
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The Buyer’s Experience – One on One Still the Winner.

Over the last few weeks I have looked in detail at some of the key project marketing tools we use to create and enhance the buyers experience which in turn …
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The Buyer’s Experience – Sales & Display Centre

As I have highlighted the sales and marketing centre is a big part of the buyer’s journey and possibly in today’s market where so much contact is via email, even …
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The Buyer’s Experience – Sales & Display Centre

The sales and marketing centre which is usually associated with any project is a key step in the buyer’s journey and while market conditions will always vary this is an …
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The Buyer’s Experience – Some Fundamentals

While we may all currently have lots of buyers eager to enter the market, with many being repeat buyers and investors, I think it is important that we keep a …
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The Buyer’s Experience – A Closer Look

As I have already suggested the buyer’s experience in the real estate market clearly involves a good measure of emotion and it is the main reason that developers, builders and …
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The Buyer’s Experience – Good, Bad or Indifferent?

Drive along almost any street in Sydney and you cannot help but notice the number of ‘sold’ stickers on real estate boards across the city. And we’re reading about great …
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