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Brand Power – Luxury Apartment Living at Any Price

We read and hear a lot of comments about how expensive Sydney real estate is, and we have had some very expensive homes sold here plus some exclusive apartments, although …
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Market Dynamics In 2016

Marketing Responds to a Shift in Sentiment

On a daily basis, there is a media obsession with the shifting dynamics of the local residential property market and many newspapers and …
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Residential Property – And now for 2016

Christmas Eve and this is my last post for the year. Taking this opportunity and looking to 2016 what factors might we expect to influence residential markets, while this is …
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Great Foundations at The Mills, Holroyd – Layouts Key To Success

I would now like to wrap-up my comments about The Mills Holroyd, one of our current appointments, by taking a detailed look at the apartment types as I believe that …
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Milsons Point – One of Sydney’s Most Scarce Inner-City Neighbourhoods

Milsons Point offers a very desirable lifestyle, and the popularity of this tightly held inner-city neighbourhood was clearly demonstrated by the release and virtually total sell-out of 88 Alfred St. …
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Register Now

The first email was sent in 1971 and today almost 200 billion emails are sent every day, business accounts for 26% and personal 74% and it is generally accepted that …
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Gold Coast Offers Appeal and Affordability

Just when you thought affordability was becoming a word of the past, I’ve unearthed another hard to believe story on the Gold Coast, alongside further evidence of the appeal of …
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JUST RELEASED: Apartments Research & Forecast Report First Half 2012

With several months activity now behind us the release of the Apartments Research and Forecast Reports – First Half 2012 overview of Sydney, Canberra, Brisbane and the Gold Coast and …
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The critical role of pre-sales and ROI campaigns – Part 1

After a few weeks looking at the role of sales and marketing suites, I an now going to spend a few weeks discussing the role of pre-sales and how various …
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Brochures – can you judge a project by its cover?

This is a new topic and along with other areas like advertising, signboards and displays is a foundation of activity. I think it’s an area we would all be very …
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