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Residential Property

Design initiatives “Linking” to purchasers

In an earlier post in April, I published a thought provoking discussion with architects Milton Lloyd and Matthew Cumming, the founding partners of Sydney based Mijollo International Architects.

One of …
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The critical role of pre-sales and ROI campaigns – Part 2

Off-the-plan sales

Pre-sales will always involve selling off-the-plan and at times well ahead of any construction, years ahead in some cases. While there are some very select and limited markets …
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The critical role of pre-sales and ROI campaigns – Part 1

After a few weeks looking at the role of sales and marketing suites, I an now going to spend a few weeks discussing the role of pre-sales and how various …
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The Design Challange

These comments on some of the design challenges for apartment architects and developers were somewhat seeded by a recent article (that I read in the Sydney Morning Herald) concerning …
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Sales Office & Display Suites

A great opportunity, a marketing foundation and challenge.

Because of the essential role that the sales office and display suite plays in the marketing of apartments, it is a theme …
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Is Apartment Design Keeping Pace?

I was reminded the other day about the frequency and energy that many major home project builders invest into their constantly evolving inventory of display homes. Which in turn …
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Watching Buyers Every Move

London’s Guardian newspaper reports that some local shopping centres are now tracking almost every move their customers make.

Via a new platform FootPath that tracks visitors mobile phone, shopping centre …
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Baby Boomers Are We Ready?

The baby boomers are that generation born between 1946 and 1964, and in Australia they are now daily turning 65 at an ever-faster rate. It is going to be a …
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2012 The Big Picture

From a scan of headlines and news opinions, it appears that for property, 2011 proved to be a fairly stable, if subdued year. And for the apartment market I …
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Why Project Agenda

Project Agenda – is an idea that has grown out of my personal desire to create an ongoing and engaging forum to discuss Residential Project Marketing – as a dynamic …
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