Project Marketing Smaller Developments The Final Checkpoints

Over the past few weeks I have been looking at some of the important steps recommended for the successful marketing of smaller development projects. Before I finish this topic I …
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Display materials, converting early interest into sales

Smaller developments tend to share some common factors including, an established location, projects that are expensively finished or design driven, they can also be in sought-after in-fill locations, floor plan …
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Small Projects: Securing Results from an ROI Campaign

In this post I am going to look at the links between project websites, pre-sales, and the importance of display materials.

Firstly I wanted to briefly outline how the site …
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Start-up budget settings for Smaller Developments

In my earlier post last week I outlined some key budget settings to guide how the marketing spend for a small development project might be structured. I did this because …
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Project Marketing of Smaller Developments

Over the past two decades there has been explosive growth in the supply of new apartments. Every capital city and many major regional centres have now experienced the spread and …
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Project Marketing Budget Allocations for Smaller Developments

I wanted to discuss some of the key marketing budget options for smaller projects over the next couple of weeks. All budgets are formed within the project’s gross realisation (GR) …
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