Partnerships – Mark Percy, Cbus Property

To finish the many topics we have discussed, I asked Mark to think back to his first comments about Cbus Property and its wider relationship to the construction industry, the …
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Key marketing challenges – Mark Percy, Cbus Property

As we come to the end of this topic, I asked Mark what he thought were among the key marketing challenges for the next few years, not only limited to …
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Finance is now driving marketing – Mark Percy, Cbus Property

Marketing strategy has changed a great deal and according to Mark Percy, it is now partly driven by the lending requirements of the providers of development finance.  The level of …
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Marketing faces new pressures – Mark Percy, Cbus Property

Much of Project Agenda is devoted to the varied aspects of marketing, being a core issue for any major project.  It impacts every step of the sales path so I …
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After 30 Years, NSW Planning Review Now Underway

Early in my current series of interviews with Mark Percy – Cbus Property (17/10/2012) the topic of planning and its impact on the property development industry was discussed. I thought …
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Match buyer needs no matter how specialised – Mark Percy, Cbus Property

Mark did agree that existing facilities in an local area are key marketing elements, including those that are already established and in, some cases, those that are subsequently upgraded as …
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