Land Estates & Development

Land Sales Go Digital

The demand for land across Sydney has lead to an innovative way of marketing estates online in a trend that is a having significant impact. Driving this innovation is strength …
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Infill Estates. Display Village and Sales Centre

Hand in hand with a great sales centre, lots of easy on-site parking and a reliable map, the marketing of an estate is then enhanced by market ready house & …
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Infill Estates. A Competitive Market

Despite all of the advantages discussed yesterday, just like any other site the land must still appeal and match the lifestyle demands of the target market. At Freemans Ridge across …
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Infill Land Estates Project Profile Freemans Ridge

Sydney’s shortage of land is the most talked about influence of the local housing market. However it is the release and marketing of infill estates that continues to play a …
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Infill Estates – House & Land Packages

Following on from yesterday’s post I want to turn my attention to House & Land packages. Unimproved land sales, where the buyer contracts a fully independent builder, are now less …
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Land Estates – Greenfield or Iinfill

For many years Sydney’s housing market has been influenced by a shortage of supply, in particular a shortage of land. Various estimates put the land under supply at 50% of …
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Land Release at Hope Island a Good Example of a Solid Sales Path.

Like many other markets across Australia, Queensland’s south-east including Brisbane and the Gold Coast have seen falling lot production over recent years. Since a peak in 2003-2004, supply has been …
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Land Estates: Canberra’s Molonglo Valley – From Release to Major Englobo Offer.

Canberra’s Molonglo Valley has been the subject of two previous posts and in this final up-date it is interesting to see how both the project itself and the marketing have …
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A Case Study: Land Estate Project Marketing Part 2

Canberra’s Molonglo Valley First Release Sets the Foundation

One of the key points about Canberra’s Molonglo Valley is that the development might well take as much as fifteen years to …
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A Case Study: Land Estate Project Marketing

When you first read the marketing headlines for Molonglo Valley, Canberra the statistics are very impressive. Fifteen suburbs, 25,000 homes and fifteen years to complete, making this project the ideal starting …
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